About us – FAWE Store

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"We were born from the belief that beauty should be an empowering practice of self-care. Today, we reimagine skin cosmetics with a bold purpose of self-care beyond appearance— evolving skincare into a contemporary practice of wellbeing”

Clara (co-founder)

After years of working in the beauty industry and being exposed to different cultures, routines, and ways of living, we began to question what beauty really does for our wellbeing. FAWE was born out of the desire to make beauty a practice of emotional-care. To offer products that contribute to our physical (skin) and emotional wellbeing.

Thank you for joining our journey. We hope you enjoy it as much as we do.

OUR STORY

Sister & brother. Born and raised in Barcelona.

Over 10 years of training in the beauty and health industries.

Established in Switzerland in 2017. Launched in Barcelona in 2025.

Trained and guided by trusted partners, labs, and researchers.

Gen Z spirit & Millennial drive. Inspired by everything that turns daily routines into a practice of higher consciousness.

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Our approach is grounded in a shared philosophy:

We believe beauty should be an empowering ritual of wellbeing. The term “fawe” was used to express happiness, “fain,” “glad,” or “delighted.”

We bring together nature and neuroscience to create formulas that act on the skin to stimulate emotions.

Designing for real life: effective, uncomplicated, and lasting products that fit into your everyday rhythm.

OUR VALUES

Mediterranean spirit with Swiss precision.

We embrace the contrasts of two cultures to embody an earth-centered philosophy — rooted in burning vitality, a plea for “joie de vivre”, and a conscious approach to living.

Driven by innovation and a desire to elevate everyday practices, we create thoughtfully designed products with the promise of an effortless beauty that feels good.

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